Skip to main content

Save or Share this Report

For CMO Professionals

The Future Of Business Is Digital

The Powerful Advantages Of Embracing Dynamic Ecosystems Of Value

March 10, 2014


Why Read This Report

Business leaders don't think of digital as central to their business because in the past, it hasn't been. But now your customers, your products, your business operations, and your competitors are fundamentally digital. While 74% of business executives say their company has a digital strategy, only 15% believe that their company has the skills and capabilities to execute on that strategy. A piecemeal strategy of bolting on digital channels or methods is no longer sufficient. Instead, you must think of your company as part of a dynamic ecosystem of value that connects digital resources inside and outside the company as needed to compete. You must harness digital technologies, both to deliver a superior customer experience and to drive the agility and operational efficiency you need to stay competitive.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • Digital Transforms The Game Of Business
  • Executives Know Digital Is A Threat, But They Aren't Dealing With It
  • Go Beyond Digital Bolt-Ons To Create A Digital Business
  • Master Digital Customer Experience And Operational Excellence
  • Digital Business Is A Journey, Not A Destination

  • Dynamic Ecosystems Of Value Will Recast The Economy
  • Supplemental Material
  • Related Research Documents

Recommended Research