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For Customer Experience Professionals

The Future Of Customer Experiences

Vision: The Digital Customer Experience Improvement Playbook

June 21, 2016

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Why Read This Report

The blurring of boundaries between physical and digital experiences, the emergence of new interfaces like virtual reality, the rise of artificial intelligence, and the ever-increasing portability of experiences usher in a new era for customer experience (CX). To cope, CX professionals need a new approach to experience design.

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Table of Contents

  • We're On The Brink Of A New Era For Customer Experiences
  • The New Framework For Experience Design: Wayfinding
  • Recommendations

  • Put The Principles To Practice
  • Related Research Documents