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For eBusiness & Channel Strategy Professionals

The Future Of Digital Experiences

Vision: The Mobile eBusiness Playbook

May 9, 2017

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This is the Vision report in The Mobile eBusiness Playbook For 2017.

Why Read This Report

Digital channels are more amorphous and fragmented than ever. However, they share a common core: mobile. Mobile will emerge as the central choreographer in this broader, connected ecosystem. Digital business professionals will address their customers' micro moments by deconstructing today's digital experiences into granular parts, enabling them to construct highly personalized digital experiences that solve users' immediate needs. This report lays out the future of digital experiences and tells digital business professionals how to get started. This is an update of the report published on April 4, 2016; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Digital Technologies Fuel Business Vitality But Lack Potency As Silos
  • Mobile Is The Catalyst For Future Digital Experience Ecosystems
  • The Path Forward: Four Stages Of Digital Experience Evolution
  • Future Digital Experiences Require Substantial Innovations
  • Recommendations

  • Build A Digital Experience Ecosystem Strategy
  • Supplemental Material
  • Related Research Documents

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