4K isn't just a marketing play to sell more displays like 3D was. This next-generation format delivers higher resolution and crisper images, and it will eventually become the standard for all video. But 4K's massive files, high bitrates, and processor-intensive decoding mean companies will need to adapt current infrastructure to support it. This report outlines how application development and delivery (AD&D) professionals should strategize for eventual 4K support as their companies incorporate video externally across the customer life cycle and internally for employee collaboration.