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For CMO Professionals

The Future Of Marketing Insights

Advanced Level: Insights Practices For Marketing Innovation

February 22, 2018

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This report is part of "Act: Advanced Level" in The Marketing Innovation Playbook.

Why Read This Report

Customer-obsessed companies that make insights-driven decisions are growing more than 30% annually on average. CMOs are embracing data, knowledge, and organizational trends to elevate their understanding of customer interactions that drive the business. But CMOs must also support insights innovation or risk not keeping pace with customers' changing behaviors and demands. This report shows how CMOs can blend customer, marketing, and business insights to drive deeper engagement with their customers.

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Table of Contents

  • Three Trends Are Changing Marketing Insights
  • Innovate Your Insights To Keep Marketing Relevant
  • Recommendations

  • Establish An Innovation Insights Process
  • Supplemental Material
  • Related Research Documents

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