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For B2C Marketing Professionals

The Future Of Omnichannel Advertising Must Be Customer Obsessed

November 8, 2019


Why Read This Report

Advertising is a decades-old revenue engine for brands, but it's gone off the rails in an era of data and technology obsession. Little understanding of consumer ad sentiment and too much short-term thinking has led to a crisis in consumer ad experience and threatens brands' business growth. This research will help B2C marketers determine what steps to take to get back on track. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We revised the data throughout the report and figures.

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Table of Contents

  • Marketers Have Let Adtech Distract Them
  • Omnichannel Advertising Must Be Customer Obsessed
  • Put The Customer At The Heart Of Your Ad Strategy
  • Recommendations

  • Reorient Your Advertising Around Consumers For Better Results
  • What It Means

  • Amateur Hour Is Over
  • Supplemental Material
  • Related Research Documents

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