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For B2C Marketing Professionals

The Future Of Omnichannel Advertising Must Be Customer Obsessed

Vision: The Omnichannel Advertising Playbook

June 4, 2018

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This is the Vision report in The Omnichannel Advertising Playbook For 2018.

Why Read This Report

Advertising is a decades-old revenue engine for brands, but it's gone off the rails in an era of data and technology obsession. Little understanding of consumer ad sentiment and too much short-term thinking has led to a crisis in consumer ad experience and threatens brands' business growth. This research will help B2C marketers determine what steps to take to get back on track.

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Table of Contents

  • Marketers Have Let Adtech Distract Them
  • Omnichannel Advertising Must Be Customer Obsessed
  • Put The Customer At The Heart Of Your Ad Strategy
  • Recommendations

  • Reorient Your Advertising Around Consumers For Better Results
  • What It Means

  • Amateur Hour Is Over
  • Supplemental Material
  • Related Research Documents

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