Trends Report

The India Banking Customer Experience Index, 2017

How Indian Banks Earn Loyalty With The Quality Of Their Experience

January 17th, 2018
Amit Bhatia, null
Amit Bhatia
With contributors:
Ashutosh Sharma , Rick Parrish , Harley Manning , Dylan Czarnecki , Arnav Gupta , Bill Nagel

Summary

How well do leading banks earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of seven banking brands that we analyzed as part of the India CX Index. We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

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