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For Customer Experience Professionals

The India Credit Cards Customer Experience Index, 2018

How Indian Credit Card Brands Earn Loyalty With The Quality Of Their Experience

January 7, 2019

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Why Read This Report

How well do leading credit card brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the rankings of five credit card issuers that we analyzed as part of the India Customer Experience Index (CX Index). We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

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Table of Contents

  • Forrester's Customer Experience Index Methodology
  • American Express Is The Credit Card Frontrunner Again
  • The Keys To Achieving CX Leadership For Credit Card Brands
  • Recommendations

  • Chart Your Course To CX Transformation
  • How Forrester Can Help
  • Supplemental Material
  • Related Research Documents

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