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For Customer Experience Professionals

The India Customer Experience Index, 2017

How Brands Build Loyalty With The Quality Of Their Experience

November 20, 2017

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Why Read This Report

How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 36 brands across five industries in the India CX Index. We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

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Table of Contents

  • Brands In India Continued To Improve Their CX In 2017
  • Emotion Holds The Key To Achieving CX Leadership
  • How Forrester Can Help You
  • Supplemental Material
  • Related Research Documents

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