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For Customer Experience Professionals

The India Customer Experience Index, 2019

How Brands Build Loyalty With The Quality Of Their Experience

September 19, 2019

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Why Read This Report

How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 39 brands across six industries in the India Customer Experience Index (CX Index™). We also unveil surprising data on trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

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Table of Contents

  • Customer Experiences Reach New Heights In India
  • Despite High Scores, Differentiation Remained Out Of Reach For Most
  • Emotion Holds The Key To Achieving CX Leadership
  • How Forrester Can Help

  • How Forrester Can Help You
  • Supplemental Material
  • Related Research Documents

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