The India Customer Experience Index, 2020
Summary
How well do leading brands build loyalty with the quality of their customer experience (CX)? In this report, we reveal the scores of all 28 brands across four industries in the India Customer Experience Index (CX Index™) at the onset of the COVID-19 pandemic. We also unveil new trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.
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