Trends Report

The India Digital Retailers Customer Experience Index, 2018

How Indian Digital Retail Brands Earn Loyalty With The Quality Of Their Experience

January 24th, 2019
Amit Bhatia, null
Amit Bhatia
With contributors:
Ashutosh Sharma , Harley Manning , Sukriti Dangi

Summary

How well do leading digital retail brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the rankings of seven digital retailers that we analyzed as part of the India Customer Experience Index (CX Index). We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

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