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For Customer Insights Professionals

The Insights Professional's Guide To External Data Sourcing

Beginner Level: Data Practices For Insights-Driven Businesses

April 10, 2019

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This report is part of "Act: Beginner Level" in The Insights-Driven Business Playbook.

Why Read This Report

Decision makers want to better leverage data insights — no longer only from their own internal data. External data adds context and drives differentiation. With a growing variety of data sources available, the data economy is booming. Yet as data requests increase and the potential sources diversify, many organizations struggle to scale their data sourcing practices. This report offers customer insights (CI) pros best practices from experienced data users in finding the right data, acquiring and integrating it, and capturing use and experience with the data.

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Table of Contents

  • The Data Economy Heats Up
  • A Diverse New Data Landscape Takes Shape
  • Best Practices For Sourcing New External Data
  • Recommendations

  • Raise The Visibility And Maturity Of Your Data Sourcing Practices
  • Supplemental Material
  • Related Research Documents

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