The Integration Imperative Of Digital Experiences

August 31st, 2018

With contributors:

Stephanie Balaouras , Kara Wilson , Karen Traikovich

Summary

Customers demand consistent, contextual experiences, yet digital experience (DX) strategies, teams, and technologies often reinforce silos across a customer’s journey. Application development and delivery (AD&D) professionals must integrate these silos, make integration core to their DX platform strategy, and collaborate with marketing and business colleagues to build a shared vision for DX technologies — all while keeping pace with the demand for net-new experiences.

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