The Interactive Brand Ecosystem
Put Interactive Marketing At The Heart Of Your Branding Campaigns
April 20, 2011
Why Read This Report
Your customers have entered an era of interactivity; it's time for your branding campaigns to catch up. Rather than continue to develop your brand in 30-second snippets and hope you can build a website to match, put your interactive presence at the core of a multilayered brand ecosystem. Use interactive owned media as the home of your big idea and your deepest customer engagements; distribute those engagements to a broader audience using social media and mobile media; and use bold online and offline paid media programs to create mass reach.
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Table of Contents
- The Old Model Of Branding Must Change
- Build Your Brand Ecosystem Around An Interactive Core
- Push Big Ideas Out And Drive Audiences In
- Connect The Three Layers To Bring Your Ecosystem To Life
WHAT IT MEANS
- Interactive Marketers Must Step Up
- Supplemental Material
- Related Research Documents
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