The Interactive Brand Ecosystem
Put Interactive Marketing At The Heart Of Your Branding Campaigns
April 20, 2011
Why Read This Report
Your customers have entered an era of interactivity; it's time for your branding campaigns to catch up. Rather than continue to develop your brand in 30-second snippets and hope you can build a website to match, put your interactive presence at the core of a multilayered brand ecosystem. Use interactive owned media as the home of your big idea and your deepest customer engagements; distribute those engagements to a broader audience using social media and mobile media; and use bold online and offline paid media programs to create mass reach.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- The Old Model Of Branding Must Change
- Build Your Brand Ecosystem Around An Interactive Core
- Push Big Ideas Out And Drive Audiences In
- Connect The Three Layers To Bring Your Ecosystem To Life
WHAT IT MEANS
- Interactive Marketers Must Step Up
- Supplemental Material
- Related Research Documents
Use Surveys To Measure The Brand Impact Of Interactive Marketing Campaigns
June 15, 2011 | Melissa Parrish
How To Measure The Brand Impact Of Paid Search
July 26, 2011 | Lucilla De Sarlo
Social Media Measurement Proxies That Work
October 11, 2011 | Nate Elliott