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For B2C Marketing Professionals

The Job Responsibilities Of Consumer Product Strategy Professionals

Benchmark Your Job Duties Against Those Of Your Peers

December 20, 2010

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Why Read This Report

Consumer product strategists hold a wide variety of job titles. Despite these varying titles, they share a great number of job responsibilities with one another. Each of these job responsibilities maps to a phase of the life cycle of the product they manage. Forrester benchmarked a number of specific job duties using a panel survey of consumer product strategy professionals. Consumer product strategists should use benchmarking to improve their job effectiveness, to establish new career goals, and to attain career advancement.

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Table of Contents

  • Product Strategists' Jobs Are Linked To The Product Life Cycle

  • Use Benchmarking To Improve Your Effectiveness And Move Up
  • Supplemental Material
  • Related Research Documents

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