Trends Report

The Job Responsibilities Of Consumer Product Strategy Professionals

Benchmark Your Job Duties Against Those Of Your Peers

December 20th, 2010
J. P. Gownder, Vice President, Principal Analyst
J. P. Gownder Vice President, Principal Analyst
With contributors:
Carlton A. Doty , Mark Mulligan , Laura Wiramihardja , Doug Williams

Summary

Consumer product strategists hold a wide variety of job titles. Despite these varying titles, they share a great number of job responsibilities with one another. Each of these job responsibilities maps to a phase of the life cycle of the product they manage. Forrester benchmarked a number of specific job duties using a panel survey of consumer product strategy professionals. Consumer product strategists should use benchmarking to improve their job effectiveness, to establish new career goals, and to attain career advancement.

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