The Job Responsibilities Of Consumer Product Strategy Professionals
Benchmark Your Job Duties Against Those Of Your Peers
December 20, 2010
Why Read This Report
Consumer product strategists hold a wide variety of job titles. Despite these varying titles, they share a great number of job responsibilities with one another. Each of these job responsibilities maps to a phase of the life cycle of the product they manage. Forrester benchmarked a number of specific job duties using a panel survey of consumer product strategy professionals. Consumer product strategists should use benchmarking to improve their job effectiveness, to establish new career goals, and to attain career advancement.
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Table of Contents
- Product Strategists' Jobs Are Linked To The Product Life Cycle
- Use Benchmarking To Improve Your Effectiveness And Move Up
- Supplemental Material
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