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For CMO Professionals

The Media That Investors Read, Watch, And Use

How To Reach US Investor Segments

February 8, 2011

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Authors

  • By Bill Doyle

Why Read This Report

Marketing leaders at financial services firms that serve US investors can benefit from Forrester's investor segmentation. The variables we've chosen are simple, usable, and memorable; the results help marketers reach segments of interest by revealing which newspapers, magazines, TV channels, and Web sites each segment is most likely to use.

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  • Our Segmentation Combines Self-Directedness And Assets