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For B2B Marketing Professionals

The Millennial Workforce Effect On SMB Technology Utilization

SMB Millennials "Out-Tech" Even Their Enterprise Peers

June 4, 2012

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Authors

  • By Tim Harmon
  • with Eric Hsieh

Why Read This Report

It is well understood that the entrée of the Millennial generation into the workforce is having a profound effect on businesses' technology decision-making and utilization. What is less well known is that that effect is markedly more pronounced with small to medium-size businesses (SMBs). Because: 1) SMBs typically put fewer "shackles" on employees, 2) many SMB employees are expected or have to "wear many hats," and 3) SMBs hire a disproportionate number of younger workers, SMB Millennials are even more influential than their enterprise peers.

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