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For eBusiness & Channel Strategy Professionals

The Mobile Banking Metrics That Matter

October 2, 2015

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Why Read This Report

To achieve key business goals — such as boosting mobile banking use and increasing sales — eBusiness executives at banks need to put the right metrics in place for mobile banking. These metrics should track customers' use of mobile, identify opportunities for enhancements or new features, and help quantify the bottom-line benefits of mobile banking. This report identifies five categories of mobile banking metrics, recommends how to align them with business objectives, and offers a step-by-step process for collecting and using these metrics. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition in September 2015.

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Table of Contents

  • The Right Metrics Are The Foundation For Improving Mobile Banking
  • Follow Five Steps To Improve Mobile Banking Measurement
  • Recommendations

  • Put Metrics At The Heart Of Your Mobile Banking Strategy
  • Supplemental Material
  • Related Research Documents

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