Trends Report

The Mobile Market Research Landscape 2012

An Overview Of The Different Ways You Can Leverage Mobile In Your Research

November 14th, 2012
Roxana Strohmenger, null
Roxana Strohmenger
With contributors:
Reineke Reitsma , Ryan Morrill

Summary

Mobile phones have the ability to capture rich emotional and behavioral insights and uncover connections that may not surface when one leverages traditional research methodologies. This report provides an overview of the benefits and challenges of conducting mobile market research. It also gives an overview of the different mobile research approaches — quantitative, qualitative, and behavioral — and how they can be used.

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