Skip to main content

Save or Share this Report

For B2C Marketing Professionals

The Mobile Mind Shift Index

Measuring And Analyzing The Shift In Consumers' Expectations

April 19, 2013

Primary author headshot


Why Read This Report

Six years into the smartphone transition, customers are making a mobile mind shift. The shifted customer expects that any desired information or service is available on any appropriate device, in context, at their moment of need. To analyze how far people have shifted, we created the Mobile Mind Shift Index (MMSI), which segments people into six categories: Disconnecteds, Dabblers, Roamers, Adapters, Immersers, and Perpetuals. Companies whose customers have above-average MMSIs and who have more than 35% Adapters, Immersers, and Perpetuals must move urgently to deliver on their customers' mobile expectations. You can use the tools in this report to analyze your own customer base and determine how much to invest, how quickly, in meeting mobile expectations.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • The Significance Of The Mobile Mind Shift
  • Measuring The Mobile Mind Shift
  • How To Use The Mobile Mind Shift Index

  • Don't Limit Your Data Analysis To Customers' Use Of Mobile

  • The Shift Is Coming: Be Prepared
  • Supplemental Material
  • Related Research Documents