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For B2C Marketing Professionals

The Mobile Mind Shift Index

Measuring And Analyzing The Shift In Consumers' Expectations

April 19, 2013

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Why Read This Report

Six years into the smartphone transition, customers are making a mobile mind shift. The shifted customer expects that any desired information or service is available on any appropriate device, in context, at their moment of need. To analyze how far people have shifted, we created the Mobile Mind Shift Index (MMSI), which segments people into six categories: Disconnecteds, Dabblers, Roamers, Adapters, Immersers, and Perpetuals. Companies whose customers have above-average MMSIs and who have more than 35% Adapters, Immersers, and Perpetuals must move urgently to deliver on their customers' mobile expectations. You can use the tools in this report to analyze your own customer base and determine how much to invest, how quickly, in meeting mobile expectations.

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Table of Contents

  • The Significance Of The Mobile Mind Shift
  • Measuring The Mobile Mind Shift
  • How To Use The Mobile Mind Shift Index
  • RECOMMENDATIONS

  • Don't Limit Your Data Analysis To Customers' Use Of Mobile
  • WHAT IT MEANS

  • The Shift Is Coming: Be Prepared
  • Supplemental Material
  • Related Research Documents