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For eBusiness & Channel Strategy Professionals

The Mobile Mind Shift Maturity Framework

Assessment: The Mobile eBusiness Playbook

November 20, 2017

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This is the Assessment report in The Mobile eBusiness Playbook For 2018.

Why Read This Report

Few companies have adapted to the mobile mind shift, as many lack the resources, budget, and organization to make the shift. This report helps digital business professionals understand the path to mobile maturity and the resources, organization, processes, and budget they need to do so. Not all companies can make the shift today, but every company should have a plan to do so. We also outline what tools will help you succeed in each stage of maturity. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. This version includes new data from Forrester's H2 2016 Global Mobile Executive Online Survey.

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Table of Contents

  • The Path To Mobile Maturity
  • Recommendations

  • Place Small Bets, Fail Fast, And Learn Fast
  • Supplemental Material
  • Related Research Documents

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