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For Application Development & Delivery Professionals

Modernize Your CRM In Six Steps

June 8, 2015

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Why Read This Report

The business benefit of CRM solutions, firmly centered on improved operational efficiencies, is easy to quantify and has helped CRM become widely deployed. Yet, successful CRM is not only about features and functions or internal efficiencies. It's about better serving and supporting customers during their engagement journey. This report highlights modern CRM success stories that connect customers, companies, and devices, all which embody six overarching themes centered on customer obsession. It is an update of the same report published in July 2014.

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Table of Contents

  • Evolve Yesterday's CRM To Support Customers On Their Terms
  • Modernize Your CRM In Six Steps
  • Before Modernization, Shore Up Your Foundation
  • recommendations

  • Prove CRM's Value With Measured Steps Rather Than A Big Bang
  • Supplemental Material
  • Related Research Documents

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