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For B2C Marketing Professionals

The Napster Legacy: File Sharing 10 Years On

June 5, 2009

Authors

  • By Sonal Gandhi,
  • Mark Mulligan
  • with Erik Hood

Why Read This Report

After 10 years and numerous attempts to combat it, file sharing remains the biggest thorn in the media industry's side. While the true financial impact of file sharing remains a contentious topic, it has permanently shaped consumers' expectations of digital media and altered their relationship with content providers. However, file-sharing networks have many shortfalls, and the media industry can compete by addressing these gaps. The media industry should also work with ISPs to leverage their relationship with subscribers and draw them off peer-to-peer (P2P) networks with compelling alternatives.

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Table of Contents

  • Peer-To-Peer File Sharing Has Changed The Entertainment Industry Forever
  • RECOMMENDATIONS

  • Music Companies Have To Go One Better To Compete With File Sharing
  • WHAT IT MEANS

  • The Genie Is Well And Truly Out Of The Bottle
  • Related Research Documents