Trends Report

The New Interactive Marketing Maturity Model

How CORE Can Help Improve Your Interactive Sophistication

July 27th, 2011
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
With contributors:
Emily Riley , Christine Overby , Kate van Geldern , Jennifer Wise , Angie Polanco

Summary

Interactive marketer maturity today looks strikingly like it did when we introduced our original interactive marketing maturity model in 2008. This is likely due to increased market complexity and because marketers don't know which organization, technology, measurement, and planning efforts to pursue. Applying Forrester's CORE framework to our interactive marketing maturity model can help you diagnose your priorities, weigh your weaknesses, and plot a specific course for advancement.

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