Trends Report

The New Mobile Mind Shift Index: Global

Global Consumer Technographics®

November 25th, 2014
Thomas Husson, Vice President, Principal Analyst
Thomas Husson Vice President, Principal Analyst
Gina Fleming, null
Gina Fleming
Josh Bernoff, null
Josh Bernoff
With contributors:
Reineke Reitsma , Andrea Mitchell

Summary

Forrester recently introduced its revised Mobile Mind Shift Index (MMSI), a tool that enables marketing leaders to assess their customers' mobile intensity, expectations, and behaviors and then determine how urgently they should provide mobile services and which features to include. These judgments are crucial, as companies that fail to live up to their customers' mobile expectations risk losing control of their mobile moments to competitors or mobile entrepreneurs. This report analyzes consumers' mobile intensity, expectations, and behaviors across 21 countries to help you prioritize and localize your mobile approach.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.