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For eBusiness & Channel Strategy Professionals

The New Paradigm Of Retail

March 15, 2016

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This is the Vision report in The Retail eCommerce Playbook For 2017.

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Why Read This Report

As omnichannel services and agile commerce continue to change the offers retailers provide and the ways consumers buy, the look and feel of retail is changing in lockstep. Even as eCommerce sales grow strongly, retailers must adjust to shrinking margins and customers cherry-picking the best deals. Consumer use of mobile devices also influences web and in-store sales — even by buyers in the aisles of brick-and-mortar retailers. This report describes the implications of the shifting retail landscape for eBusiness pros and how innovative retail firms can thrive amid these challenges in the years to come. This report was originally published in November 2012 and updated in July 2014. The report has been updated using data from Forrester's North American Consumer Technographics Retail Survey, 2015 and the Forrester Research Online Retail Forecast, 2015 to 2020 (US), Q4 2015 Update.

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Table of Contents

  • The Web Has Permanently Changed How Shoppers Research And Buy
  • Retailers That Survive Will Be Visibly Different
  • Recommendations

  • Survival Depends On Continual Reinvention
  • Supplemental Material
  • Related Research Documents

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