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For Customer Experience Professionals

Five Tips For A Sound CX Management Road Map

June 21, 2016

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This is the Road Map report in The Customer Experience Maturity Playbook For 2017.

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Why Read This Report

Most companies have a long way to go to reach customer experience management (CXM) maturity. With so many gaps to fill, it can be hard to know where to start. CX pros who've led successful CXM maturity programs agree that it's more important that you start than where you start. This report summarizes five road map design tips that help CX professionals break free from the cycle of analysis paralysis and craft a plan that moves the CXM maturity ball forward in meaningful ways. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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