Trends Report

The Power Of Disciplined Simplification

November 10th, 2014
Allegra Burnette, null
Allegra Burnette
With contributors:
John Dalton , Curt Nichols

Summary

Customer experience (CX) professionals at established firms struggle to replicate the lean mix of strategy, technology, and execution associated with successful startups and their distinctive products. But legacy systems and business-as-usual conventions, while difficult to overcome, do not have to hold companies back. Leading startups practice techniques that any company serious about customer-centric business design can follow. This report explains how customer experience professionals need to assess and embrace disciplined simplification to build innovative digital customer experiences.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.