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For Customer Experience Professionals

The Power Of Disciplined Simplification

November 10, 2014

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Authors

  • By Allegra Burnette
  • with John Dalton,
  • Curt Nichols

Why Read This Report

Customer experience (CX) professionals at established firms struggle to replicate the lean mix of strategy, technology, and execution associated with successful startups and their distinctive products. But legacy systems and business-as-usual conventions, while difficult to overcome, do not have to hold companies back. Leading startups practice techniques that any company serious about customer-centric business design can follow. This report explains how customer experience professionals need to assess and embrace disciplined simplification to build innovative digital customer experiences.

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Table of Contents

  • Perceived Simplification Is Big Business
  • The Next Frontier Of CX Innovation: Disciplined Simplification
  • RECOMMENDATIONS

  • Make Outside-In Business As Usual
  • Supplemental Material
  • Related Research Documents