Skip to main content

Save or Share this Report

For CMO Professionals


Business Case: The Employee Experience Playbook

September 3, 2019


Playbook icon

This is the Business Case report in The Employee Experience Playbook For 2020.

Why Read This Report

EX is becoming ever more important due to an increasingly educated workforce, incredibly low unemployment rates, pervasive AI/automation, and workplaces beset by multiple transformation initiatives. But many executives see a superior EX as an important, but unquantifiable, nice to have. We believe that EX ROI is quantifiable and that EX investments will manifest in unexpectedly large returns — and from areas overlooked by C-level executives. This report will help EX practitioners make a strong business case for EX by using Forrester's Total Economic Impact™ (TEI) methodology.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • Measuring The ROI Of EX Is Challenging But Necessary
  • Use Forrester's TEI Methodology To Build Your EX Business Case
  • Putting The Pieces Together: A Sample EX Business Case
  • Recommendations

  • Quantifying The ROI Of EX Is Just The Beginning
  • Supplemental Material
  • Related Research Documents

Recommended Research