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For CMO Professionals

The ROI Of EX

Apply Forrester's Total Economic Impact™ (TEI) Model To Determine The Costs And Benefits Of Employee Experience Improvement

September 3, 2019

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Why Read This Report

EX is becoming ever more important due to an increasingly educated workforce, incredibly low unemployment rates, pervasive AI/automation, and workplaces beset by multiple transformation initiatives. But many executives see a superior EX as an important, but unquantifiable, nice to have. We believe that EX ROI is quantifiable and that EX investments will manifest in unexpectedly large returns — and from areas overlooked by C-level executives. This report will help EX practitioners make a strong business case for EX by using Forrester's Total Economic Impact™ (TEI) methodology.

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Table of Contents

  • Measuring The ROI Of EX Is Challenging But Necessary
  • Use Forrester's TEI Methodology To Build Your EX Business Case
  • Putting The Pieces Together: A Sample EX Business Case
  • Recommendations

  • Quantifying The ROI Of EX Is Just The Beginning
  • Supplemental Material
  • Related Research Documents

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