Why Read This Report
Loyalty programs help companies identify and collect rich data about their best customers to reward, recognize, and retain them. This report helps B2C marketing professionals make the case for investment in a loyalty program. It provides an ROI model for loyalty program expenditures using Forrester's Total Economic Impact™ (TEI) framework. This is an update of a report previously published under the title "The ROI Of Customer Loyalty." Forrester reviews and revises it periodically for continued relevance and accuracy.
Get Access
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
Purchase Report
This report is available for individual purchase ($745 USD).
Purchase