Skip to main content

Save or Share this Report

For B2C Marketing Professionals

The ROI Of Privacy

Business Case: The Customer Trust And Privacy Playbook

February 5, 2019

Authors

Playbook icon

This is the Business Case report in The Customer Trust And Privacy Playbook For 2020.

Why Read This Brief

Organizations have traditionally focused investment and resources on preventing data breaches, but consumers are growing more aware of privacy breaches and creepy experiences. B2C marketers must make a case for investment in customer trust and privacy beyond security and risk protocols. This report uses Forrester's Total Economic Impact™ (TEI) framework to help marketers justify investing in privacy to drive revenue and foster customer trust.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Recommended Research