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For B2C Marketing Professionals

The ROI Of Privacy

Business Case: The Customer Trust And Privacy Playbook

November 30, 2020

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This is the Business Case report in The Customer Trust And Privacy Playbook For 2021.

Why Read This Brief

Organizations have traditionally focused investment and resources on preventing data breaches, but consumers are growing more aware of privacy breaches and creepy experiences. B2C marketers must make a case for investment in customer trust and privacy beyond security and risk protocols. This report uses Forrester's Total Economic Impact™ (TEI) framework to help marketers justify investing in privacy to drive revenue and foster customer trust. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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