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For B2C Marketing Professionals

The ROI Of SEO

Build The Business Case For A Holistic SEO Program

November 19, 2020

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Why Read This Report

SEO is necessary for any company with a website; it's critical to driving traffic, leads, and revenue. This report helps B2C marketing professionals make the case for investment in a holistic SEO program. It provides an ROI model for SEO program expenditures using Forrester's Total Economic Impact™ (TEI) framework.

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Table of Contents

  • Promising More Website Traffic Isn't Enough To Secure SEO Funding
  • Use Forrester's TEI Framework To Make The Business Case
  • Recommendations

  • Update Model Assumptions Based On Context And Marketing Goals
  • Supplemental Material
  • Related Research Documents

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