The Renegade Technology Buyer In Asia

November 1st, 2013

Frederic Giron VP, Senior Research Director

With contributor:

Rupika Malhotra

Summary

Technology is now too important for the business not to be involved. Business decision-makers in Asia also mention that frustration with their IT department pushes them to spend directly on IT without the IT department’s involvement. Forrester calls these decision-makers “renegade IT buyers.” We believe that the changing business environment in Asia Pacific, characterized by slower economic growth and increased competitive pressures, will accelerate this trend. These Data Charts explore the reality of renegade IT buyers in Asia Pacific.

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