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The Retrofit Future Of The Connected Car

Why Internet-Of-Things Devices That Retrofit "Dumb" Cars Will Remake Personal Transportation Experiences

June 6, 2016

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Why Read This Report

Smartphones, connected cars, and car accessories enabled by the internet of things (IoT) are remaking the personal transportation experience. In this report, we analyze how smartphones are changing car use, why connected cars fall short of customer desires, and how retrofit "appcessories" create new options to engage drivers of existing cars. We show how product CTOs and CIOs at firms across the automotive ecosystem have an opportunity to create rich, engaging services based on IoT-enabled appcessories for existing cars and redefine customer engagement models.

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Table of Contents

  • Mobile Helps Redefine Personal Transportation Expectations
  • Connected Car Devices Will Enable New Transportation Service Brands
  • Recommendations

  • Explore New Product And Service Models For Transportation
  • Supplemental Material
  • Related Research Documents

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