Report

The Right Media Mix To Reach UK Moms

August 5th, 2009
With
Kim Le Quoc
Christine Overby
and Jean-Yves Lugo

Summary

Moms, as influential household decision-makers, have always been desirable targets for many advertisers. Yet, they're not that easy to reach. They do favor television in their spare time but also tend to demonstrate rather complex media behaviors. To enga

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