As customer expectations fuel personalization efforts, application development and delivery (AD&D) leaders must help content practitioners create more content to suit every context and permutation and find ways to reuse existing content. Without both elements, the lack of content will starve your personalization engine of necessary fuel. New technology paves the way for the rise of content intelligence. In this report, we'll explore the dynamics and technologies colliding in 2017 that demand attention as AD&D leaders pursue the digital experience mandate.