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For CMO Professionals

The Rise Of The Empowered Customer

Consumers' Evolving Behaviors And Attitudes Set The Pace For Innovation

July 12, 2016

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Why Read This Report

Empowered consumers fuel the age of the customer — you've likely heard this repeatedly. They now have more choices, richer resources, and higher demands than in the past. But this is more than just a catchy idea; it is a measurable trend. Here, we prove it. This report reveals how evolutions in customer behaviors and attitudes are manifesting themselves and measures how urgently brands must move toward customer obsession. CMOs: Thrive in the age of the customer by understanding how your customers are evolving and prioritizing changes to match.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Your Customers Have Changed In Measurable Ways
  • Meet Your Empowered Customers
  • Recommendations

  • Empowered Customers Drive Demands For Business Transformation
  • How Forrester Can Help

  • Technographics 360 Delivers A Comprehensive View Of Consumers
  • Supplemental Material
  • Related Research Documents

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