The Savings And Investment Goals Of European Net Users

April 8th, 2008

With contributors:

Benjamin Ensor , Lauriane Camus

Summary

How do you sell financial products online to people who don't understand them? By focusing on what people do understand — their financial goals. To help eBusiness and product professionals develop the right online tools and products, we asked Net users in seven European countries what they were saving or investing for, if at all. We found that Europe's Net users have a wide range of goals, with saving for a rainy day and investing for retirement the key priorities.

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