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For Customer Experience Professionals

The Seven Top Questions About Journey Analytics

Journey Analytics Improves Interactions And Predicts Future Behavior

September 14, 2017

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Why Read This Report

Journey analytics is a hot topic because it can help firms move the needle on customer obsession. But misconceptions about what journey analytics is and how it's done get in the way. Forrester defines journey analytics as a practice that combines quantitative and qualitative data to analyze customer behaviors and motivations across touchpoints and over time to optimize customer interactions and predict future behavior. This report answers the top questions we get about journey analytics to help customer experience (CX) professionals guide these efforts.

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Table of Contents

  • Journey Analytics Helps Optimize Interactions And Predict Behavior
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