Trends Report

The Six Tenets Of Product Information Management

A Guide To Winning The Product Content Arms Race

March 28th, 2019
Bruce Eppinger, null
Bruce Eppinger
With contributors:
Fiona Swerdlow , George Lawrie , Carl Finkbeiner

Summary

Product information drives the cost-effective differentiators of online shopping experiences. The need for more information in more channels and the demand for optimized product content in each of those channels have strained the capacity of digital business teams. Six tenets will define a road map to build your team's excellence in product information management, enabling the team to respond to the demands of the digitally empowered shopper by merchandising at scale.

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