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For Application Development & Delivery Professionals

The Path To Customer Obsession Is Paved With Enterprise Collaboration

Vision: The Enterprise Collaboration Playbook

October 20, 2020

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This is the Vision report in The Enterprise Collaboration Playbook For 2021.

Why Read This Report

To create and deliver profitable customer experiences (CX), businesses rely on ecosystems that bring together networks of employees, partners, and customers. Keeping these disparate groups engaged and effective is a challenge for most businesses, especially in today's reality of pandemic-induced remote working. When properly deployed, enterprise collaboration (EC) tools can provide the connective tissue for your company's CX ecosystem. This report details the vision for application development and delivery (AD&D) pros tasked with building an EC strategy. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Your Collaboration Tech Strategy Must Support Customer Obsession
  • Cloud Is The Future For Enterprise Collaboration
  • Collaboration Requires An Open Culture To Drive Adoption
  • What It Means

  • Firms Must Find Their Enterprise Collaboration North Star
  • Supplemental Material
  • Related Research Documents

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