Advanced Search

Save Or Share This Report

For eBusiness & Channel Strategy Professionals

The Sources Of ING Direct's Success

How ING Direct Won 17 Million Customers While Still Making A Profit

April 5, 2007

Primary author headshot

Authors

Why Read This Report

ING Direct first opened for business in Canada 10 years ago. In the decade since, the company has become the most successful direct bank in the world with more than 17 million customers in nine countries. ING Direct's strategy of simple products, aggressive prices, and direct distribution has created clear differentiation from its competitors, and helped the bank make profits by keeping costs to a minimum. In the process, ING Direct has made direct banking look simple. Other business strategists can learn from ING Direct's combination of a simple offering, high-quality execution, and bold pursuit of scale.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • A Simple Strategy Has Driven Rapid Growth
  • ING Direct Has Made Direct Banking Look Easy
  • The Bank's Success Has Sparked A Competitive Frenzy
  • WHAT IT MEANS

  • Direct Banking Is A Difficult Strategy To Execute
  • Related Research Documents

Recommended Research