Trends Report

The State Of Augmented Reality In Retail: 2020

Continuous Improvement: The Digital Store Playbook

June 9th, 2020
Julie Ask, null
Julie Ask
Erin Sellers, null
Erin Sellers
With contributors:
Fiona Swerdlow , Nicole Murgia , Alessia Stewart

Summary

Since IKEA created an interactive experience with its product catalog, the quality of augmented reality (AR) experiences in retail has improved dramatically in the past 10 years. AR now supports more realistic 3D images, depth, motion tracking, occlusion, and placement of multiple objects within an environment. Retailers are using AR to improve online browsing and purchasing experiences — and now they are seeing results.

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