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The State Of Augmented Reality In Retail: 2020

Continuous Improvement: The Digital Store Playbook

June 9, 2020


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This is the Continuous Improvement report in The Digital Store Playbook For 2021.

Why Read This Report

Since IKEA created an interactive experience with its product catalog, the quality of augmented reality (AR) experiences in retail has improved dramatically in the past 10 years. AR now supports more realistic 3D images, depth, motion tracking, occlusion, and placement of multiple objects within an environment. Retailers are using AR to improve online browsing and purchasing experiences — and now they are seeing results.

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Table of Contents

  • Augmented Reality Proves Its Value In Retail
  • Recommendations

  • Prioritize Embedding AR Into Existing Retail Experiences
  • Supplemental Material
  • Related Research Documents

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