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For eBusiness & Channel Strategy Professionals

The State Of Canadian Online Retail — 2013

April 24, 2013

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Why Read This Report

Forrester has partnered with Canada Post and to evaluate the changing trends in online retail in Canada. On paper, the Canadian online retail market has been going through a renaissance, fueled by a proliferation of localized stores and cross-border shipping options from US and international brands. Furthermore, Canadian brands, reacting to the growing number of incursions by foreign competitors, have doubled down on their own eCommerce strategies. Despite all this progress, the unfortunate truth is that online shopping in Canada still falls far short of consumer expectations. For this report, we surveyed 1,103 Canadian online shoppers to understand why.

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Table of Contents

  • Canadian Retailers Have Improved But Still Have A Long Way To Go
  • The Grass Is Greener Across The Border

  • This Is The Last Wakeup Call For Canadian Retailers
  • Supplemental Material
  • Related Research Documents