Data Overview Report

The State Of Consumers And Technology: Benchmark 2013, Latin America

Latin American Consumer Technographics®

January 7th, 2014
Roxana Strohmenger, null
Roxana Strohmenger
With contributors:
Reineke Reitsma , Andrea Mitchell , Ryan Morrill

Summary

This report is a graphical analysis of Forrester's Latin American Technographics Online Benchmark Survey, 2013. It provides an overview of metropolitan Latin American consumers' Internet and consumer technology behaviors. We examine the top three Latin American markets: Mexico, Brazil, and Argentina. We have included forecasts for online adoption and mobile Internet adoption in each market. Our analysis shows that metropolitan Latin American consumers are fully embracing online behaviors, especially those centered on social tools and mobile devices.

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