Data Overview Report

The State Of Consumers And Technology: Benchmark 2015, Europe

European Consumer Technographics®

February 29th, 2016
Reineke Reitsma, null
Reineke Reitsma
With contributors:
Theresa Pappafotopoulos , Xiaotong Duan , Emily Atkinson , Rachel Birrell

Summary

This report is our overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and ForecastView data. We analyzed technology usage and interest in the core EU-5 countries: France, Germany, Italy, Spain, and the UK. We have included forecasts for the online population as well as for smartphone and tablet users. Our analysis shows that while consumers in each country incorporate technology in their lives, there are major differences between the countries in their level of Internet adoption, technology usage, and sophistication. Marketers, product developers, and strategists can use this report to build their knowledge of European consumers' technology usage and grow their level of customer obsession.

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